A responsive web presence for the organisation developing Abu Dhabi's landmark cultural destinations.
TDIC needed a digital presence worthy of Saadiyat Island — home to the Louvre, the Guggenheim, and the UAE's flagship cultural institutions.
TDIC leads the development of Abu Dhabi's regional infrastructure, with Saadiyat Island as its flagship — three districts housing the Louvre Abu Dhabi, the Guggenheim, the UAE National Museum, marinas, and education facilities.
The organisation needed a web experience that could communicate the scale and cultural ambition of these developments to a global audience of investors, partners, and visitors.
We designed a responsive website that put the architecture and cultural vision front and centre. Large, considered imagery and a clear information hierarchy let visitors explore each district and institution.
A flexible responsive layout ensured the experience held up across desktop, tablet, and mobile for an international audience.
A responsive showcase for Saadiyat Island and TDIC's wider developments — built to convey cultural ambition at a global scale.
Saadiyat Island is one of the most ambitious cultural development projects in the world — a single island in Abu Dhabi set to house the Louvre, the Guggenheim, the Zayed National Museum, world-class marinas, and a collection of education and residential districts. The digital presence had to match that weight and communicate it to a global audience of investors, partners, cultural institutions, and visitors.
We designed a site that gave TDIC's sprawling portfolio a coherent structure — bringing the master vision down through each district to individual landmark institutions, without losing the sense of scale at any level. Monumental photography, generous white space, and restrained typography created an experience that felt as considered as the architecture it showcased. A fully responsive build ensured the same quality held whether accessed from a boardroom in London or a mobile device in Abu Dhabi.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.
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