Homepage and ecommerce optimisation for one of the Middle East's largest retailers.
Carrefour needed a clearer, more usable online store — making products easier to discover and the path to purchase simpler.
Carrefour, operated by Majid Al Futtaim, runs hundreds of hypermarkets, supermarkets, and online channels serving millions of customers across 15+ countries.
Its online store needed to handle vast product ranges, promotions, and giveaways without overwhelming shoppers — while building trust and confidence in the online shopping experience.
We focused on the homepage and core ecommerce journeys — redesigning how featured products, promotions, and giveaways were presented so they felt clear and manageable rather than cluttered.
We also designed the visual identity for the MyClub loyalty programme, and improved product discovery and checkout to streamline the path to purchase.
A clearer homepage, smoother shopping journey, and a refreshed MyClub loyalty experience.
The redesigned homepage showcased featured products, promotions, and giveaways in a clear, manageable format — strengthening brand trust and making it easier for customers to find what they wanted.
Improvements to product discovery and checkout streamlined the purchase journey, while the MyClub loyalty programme gained a distinct, engaging visual design.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.
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Tools we work with
Whether you have a defined project or an ongoing need — we have a model that fits.
Perfect for defined projects — a new website, app redesign, or design system build. Fixed scope, clear timeline, no surprises.
A monthly design partner for teams with ongoing needs. Flexible capacity, no hiring overhead, pause or cancel anytime.
No pitch, no pressure. Just a focused conversation about your design challenges and how we can help.
A UAE-based product design studio partnering with ambitious teams to build scalable digital products on clarity, strategy, and measurable impact.
