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Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah
Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah

Hazza Bin Zayed Stadium

A responsive, fan-first digital experience for one of the UAE's landmark football stadiums.

Client
Hazza Bin Zayed Stadium — Al Ain FC
Location
Al Ain, Abu Dhabi, UAE
Services delivered
Responsive Web Design UX Design UI Design Digital Transformation

Hazza Bin Zayed Stadium needed a digital home worthy of one of the UAE's most iconic football venues — engaging fans and bringing the matchday experience to life online.

The challenge

Opened in 2014, Hazza Bin Zayed Stadium is a 22,717-capacity multi-purpose venue in Al Ain, Abu Dhabi — home of Al Ain FC in the UAE Pro League.

Its digital presence needed to capture the energy of the stadium and serve fans with fixtures, events, and venue information that worked seamlessly on any device.

Our approach

We led the digital transformation with a fully responsive experience — putting fan engagement first and structuring matchday, events, and venue content into clear, immersive journeys.

Bold, imagery-led UI brought the stadium to life, with a UX designed to make finding fixtures, tickets, and information effortless across devices.

A responsive, fan-first digital experience that brings the stadium and its matchdays to life.

The design organised fixtures, events, and venue information into intuitive, immersive journeys built around the fan experience.

A bold, responsive visual language reinforced the stadium's status as a landmark UAE venue, delivering a consistent experience across every device.

Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.

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