A responsive, fan-first digital experience for one of the UAE's landmark football stadiums.
Hazza Bin Zayed Stadium needed a digital home worthy of one of the UAE's most iconic football venues — engaging fans and bringing the matchday experience to life online.
Opened in 2014, Hazza Bin Zayed Stadium is a 22,717-capacity multi-purpose venue in Al Ain, Abu Dhabi — home of Al Ain FC in the UAE Pro League.
Its digital presence needed to capture the energy of the stadium and serve fans with fixtures, events, and venue information that worked seamlessly on any device.
We led the digital transformation with a fully responsive experience — putting fan engagement first and structuring matchday, events, and venue content into clear, immersive journeys.
Bold, imagery-led UI brought the stadium to life, with a UX designed to make finding fixtures, tickets, and information effortless across devices.
A responsive, fan-first digital experience that brings the stadium and its matchdays to life.
The design organised fixtures, events, and venue information into intuitive, immersive journeys built around the fan experience.
A bold, responsive visual language reinforced the stadium's status as a landmark UAE venue, delivering a consistent experience across every device.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.
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