A ground-up website rebuild and brand repositioning for a luxury real estate leader.
After underperforming digital efforts, Gulf Sotheby's needed to start from scratch — a complete rebuild built to capture and convert luxury leads.
Having entered the UAE in 2013 with ambitions to expand across the GCC, Gulf Sotheby's had experienced previous failures with digital marketing.
The brand needed a fresh start that fixed core issues — brand identity, content delivery, lead capture, structure, consistency, and engagement.
We began with research into what had previously fallen short, then proposed a start-from-scratch approach.
Over a one-month design phase and two-month build, we addressed brand repositioning, content strategy, lead capture, and sales-funnel development — delivering a responsive experience for browsing luxury property on desktop and mobile.
A rebuilt, responsive website and repositioned brand engineered for luxury lead generation.
The new site resolved the brand identity and structural issues that had held performance back, with lead capture and a considered sales funnel built in from the start.
Performance was benchmarked within two months of launch, and the responsive design supported premium property browsing and enquiry across devices.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.
More property work: real estate website design in Dubai →
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Tools we work with
Whether you have a defined project or an ongoing need — we have a model that fits.
Perfect for defined projects — a new website, app redesign, or design system build. Fixed scope, clear timeline, no surprises.
A monthly design partner for teams with ongoing needs. Flexible capacity, no hiring overhead, pause or cancel anytime.
No pitch, no pressure. Just a focused conversation about your design challenges and how we can help.
A UAE-based product design studio partnering with ambitious teams to build scalable digital products on clarity, strategy, and measurable impact.
